Le Naturel
Le Naturel is recognized as Africa's first regenerative skincare house, founded in 2017 with the radical idea that beauty should actively restore the earth. The brand perfected its formulations by returning to the source: the ancient fynbos biome of the Cape Floristic Region. Le Naturel believes that mere sustainability is not enough, and it has embraced regenerative skincare—a formal commitment to building a beauty company where commerce nourishes the earth rather than depleting it.